. What I discovered was – Energy conservation is reducing the amount of energy used while achieving a similar end use. Individuals and organizations that are direct consumers of energy may want to conserve energy to reduce energy costs and promote economic, political and environmental sustainability. Industrial and commercial users may want to increase efficiency and thus maximize profit. On a larger scale, energy conservation is an important element of energy policy. In general, saving energy reduces energy consumption and demand for energy by ca pita, and therefore offset the increase in the supply of energy needed to keep pace with population growth. This reduces the increase in energy costs, and may reduce the need for new power plants, and energy imports. The reduced energy demand can provide more flexibility in choosing the most preferred methods of energy production. By reducing emissions, energy conservation is an important part of reducing climate change. Energy conservation facilitates the replacement of non-renewable energy renewable resources. Energy conservation is often the most economical solution to energy shortages, and is a more benign environmentally alternative to increased energy production.